1. Choose Your Hosting Provider Wisely
The best place to start is where the site itself is located. Most choose to host their sites with an external hosting provider. If you Google “WordPress Hosting” you will be inundated with countless options to choose from. While we won’t pick favorites here, you should be comfortable asking any potential provider the following:

How many other WordPress sites will be shared on my server? What level of isolation will my instance have? Sharing your instance with other customers is a lot like sharing your internet connection with a neighbor that likes to stream HD video – your experience might be inexplicably fast one moment and slow the next. Generally “you get what you pay for” – the cheaper hosting providers will often overload your server with many other shared instances, while the more expensive may even give you your own dedicated server. Based on your anticipated load, find the right cost/benefit compromise that works for your business.


Optimize Your Images

In our post, 5 Common Causes of Slow Performance we observed that 90% of the Alexa top 1000 websites suffered from some level of image optimization problems. Fortunately there is a relatively easy way to fix this for WordPress users: Install the WP-Smush.it plugin.


Turn on Compression

Compressing your webpage content can have a dramatic impact on page load times with virtually no effort on your side. As mentioned above, ideally your hosting provider should already be taking care of this for you, but you should never assume. A good way to test is to enter your URL into this tool from WhatsMyIP. If your hosting provider is not compressing (e.g. “gzipping”) your site content, you can use plugins like W3 Total Cache to enable compression for your site. For more information, see Top 3 Methods to Enable Compression in WordPress.

4. Use a CDN
Content Delivery Networks (CDNs) are a great way to cache your images, CSS and javascript closer to your users to enable faster page loads. For example, if your site is hosted in Virginia, but your users are visiting from Australia – why not keep a copy of your static files in Sydney so they can download your page faster? A few weeks back we posted a detailed article about CDNs in our post about Time to First Byte and the correlation to search engine ranking, check it out.

5. Minify Your CSS and Javascript
“Minification” tools generally do two things that help performance: (1) they combine related included files such as CSS and Javascript into one “virtual” file, and (2) they strip out extraneous spaces and comments from these files to provide a smaller download. Working together, these two changes can result in a significant reduction in the size and number of resource requests your browser makes when downloading your page, causing a big improvement in page load time.

6. Use Browser Side Caching
For static images, CSS and Javascript that rarely change, its wasteful for the browser to reload these resources every time they load the same page. For this reason, browser side caching can be a tremendous performance benefit for repeat visits. Basically this is an instruction sent by the webserver to instruct the browser to hold on to particular image, CSS, JS, etc. file for a period of time, and then re-request a new copy once that set amount of time has elapsed. This re-requesting allows the browser to pick up any changes at periodic intervals.

The above steps are required to properly increase speed of website , you can use the above steps to increase speed of any wordpress website.

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